About Us

Nighat Ahmad Official was created with a vision to bring depth, meaning, and consciousness back into fashion. As a brand, NAO stands firmly in the world of slow fashion — where each piece is crafted with intention, time, and the hands of artisans who carry generations of skill. We do not design for speed or trends; we design for legacy. Every silhouette, fabric, and detail is given the space it deserves to breathe, evolve, and transform into something truly timeless.

Founded and creatively led by Dr. Nighat Ahmad, whose journey began in the medical field, NAO is built on a deep respect for healing, humanity, and purpose. Her transition from medicine to fashion shaped the philosophy of the brand — reminding us that creation, much like healing, requires patience, sincerity, and soul. NAO embodies that philosophy in every thread.

Our foundation is deeply connected to our heritage and strengthened by our global experience. As the sister label of House of THL, a name that has been featured across leading international platforms including Vogue Arabia, Marie Claire, Ounass, Harvey Nichols, sayidaty & Harper’s Bazaar Arabia with Vacheron constantin, NAO stands on a global stage while remaining rooted in cultural artistry. This worldwide presence has shaped our understanding of luxury, modesty, and craftsmanship, allowing us to create pieces that speak both to the world and to our origins.

NAO is defined by its devotion to slow fashion. Our garments are crafted using premium textiles like mul Chanderi, Chanderi silk, Dola silk, handwoven organza, and rich heritage weaves. Every piece is adorned with hand embroidery — zardozi, dabka, mukaish, resham, tilla — done by artisans whose skills preserve centuries of Indian craft. Through our work, we honour their artistry and ensure their livelihood, making empowerment an integral part of our brand ethos.

The soul of NAO lives in its storytelling. Each of our categories represents a chapter of emotion and heritage. Ibtida-e-Nau, our beginning, reflects the spirit of newness — where tradition and modernity meet with softness and grace. Raqs-e-Zar, the dance of gold, celebrates festive opulence, handcrafted excellence, and the luminous beauty of culture. Khudi, rooted in self-belief, represents the strength, individuality, and quiet power of the NAO woman. Together, these chapters form the narrative of who we are — a brand where every collection carries meaning, memory, and purpose.

NAO designs for women who value elegance with intention — women who honour their roots yet embrace the world, women who choose authenticity over trends, and women who believe that what they wear should reflect both identity and emotion. Our silhouettes aim to empower, to celebrate femininity, and to create a space where heritage feels relevant, graceful, and deeply personal.

As a brand, Nighat Ahmad Official stands for culture, consciousness, and craftsmanship. We are committed to preserving artisanal skills, creating fashion responsibly, and offering garments that hold emotional value. NAO is more than clothing — it is a journey of heritage, artistry, and soul, woven into pieces meant to be loved for years.

This is who we are: a brand rooted in legacy, shaped by global experience, defined by slow fashion, and inspired by the timeless elegance of the women we design for.